Sales of teenage grooming products, particularly for male consumers, are more robust than ever.

He contends that 40 percent of his viewers are female, though the computer technology market has long been dominated by male consumers.

The ads intend to persuade consumers, mostly male, to use the Kiwi shoe polish they already have in their homes.

Quick and easy to apply, roll-ons were immediately popular, although male consumers tended to avoid them because underarm hairs got caught in the applicators.

The goal is to lure young, male consumers into buying entire CD's when they are released to stores later.

"Computer, display single male consumers on screen four."

The networks' hands are strengthened by the fact that football remains the mainstay for marketers seeking to reach male consumers in the important fall and Christmas shopping seasons.

Until the advent of the personal computer, they were hugely popular with a certain type of consumer: young, male and pocket-protected.

These viewpoints reflect what leading designers and manufacturers see as a fundamental change in attitude among American male consumers.

For years, advertisers and agencies seeking to reach the elusive male consumer had an inside joke: The only magazine most men read regularly was TV Guide.