In early 2005, video packages were aired hyping the debut of Wilson's latest gimmick, Trytan.

Patches are the latest gimmick, and maybe even the latest metaphor for how we think about our bodies, ourselves.

He also liked clothes, electrical goods, all the latest gimmicks.

At home they propagate a mythological aura about their secret sales expertise, often no more than the latest gimmicks applied to age-old techniques.

So the copycats seize on the latest successful gimmicks and hope for magic.

Drew doesn't make vague promises about financial returns, and he doesn't get all excited at the latest gimmick.

But perhaps I'll succumb to the latest photographic gimmick, the disposable camera.

Virus Described as "lightning that can think - a new life form," the threat is really the latest gimmick from the "Alien" school.

Take our article on the latest Japanese gimmick, for instance, It's an electronic notebook with 'revolutionary image input function'.

Their latest gimmick is to tell you Tessa is still alive.