Q. How do we know this is not just the latest fad?

The children who visit are particularly appealing, many wearing the latest fad, an army hat.

I asked him if environmental studies was the latest fad in academe.

It seems to be the latest fad in women's tennis.

Seems to be the latest fad in the Lewis household.

Twitter is the latest fad, it will be gone in a couple of years.

We generally don't worry about keeping up with the latest fads.

And everyone should get over this latest fad; it's all Germany's fault.

This is not the first time that local financiers have paid a price for the latest financial fad.

But of all the machines at health clubs, which one is really the best, the latest fads aside?