He became one of the region's best known labour lawyers, and his high-profile image led to an invitation to enter politics.
The image also led to a change in his name.
His images are very accessible and can lead people into the wider art world.
When this happened, the image led them to Caysasay, to the place where it was originally found.
"This certainly was not what his public image would lead you to expect," he said.
Obama's new tough-guy image has led to a surge in his popularity.
"One image led to another, and I was off the wall and into the book."
Even so-called positive images of Black people can lead to stereotypes about intelligence.
Their professional and outspoken image established during the Article 23 controversy has led to them being especially popular with the middle class.
It is in popular culture that a particular image may lead to classification disputes.