"I believe other hotel companies have taken a second look at using radio since the success of this campaign."

Marriott International, the hotel company, is an example, he said.

Some hotel companies cover themselves by offering a wide range of accommodations.

"I really think that by the end of the year we'll have a deal to sell the hotel company," he said.

Now domestic hotel companies are trying to get you to pay more attention to the category one star down the ladder.

And some hotel companies are looking into ways to maximize use of the television screen.

Because those business travelers need a place to stay, hotel companies are suddenly very interested in China as well.

"That would be a hard sell to the big hotel companies," she said in a telephone interview.

Perhaps too radical: at first, no hotel company would touch it.

The hotel company was also to hire seven local employees.