At one point, the program was generating a 21% national rating.
The entire tournament generated a 7.2 rating, down by 4 percent from 1996.
On Sunday, the games generated a 5.7 rating, down 21 percent from the 7.2 produced last year.
The game generated a 12.4 overnight rating, or about 38 million television viewers.
His star status would certainly generate huge ratings among young people and communicate important social messages to them.
It failed to generate sufficient American ratings for a second season to be authorized.
Thursday night's games generated a 7.2 national Nielsen rating, up 11 percent from a 6.5 a year ago.
The broadcast generated a 6.1 Nielsen rating, down 19.7 percent from the 7.6 last year.
Locally, on Channel 5, the game generated a 24.4 rating.
His value had been reduced to his ability to generate ratings.