William H. Donaldson is driving hard to transform Aetna, the nation's biggest health insurer, into a warm, consumer-friendly company that makes more profits and fewer enemies.

"It is very impressive and gives us further confidence that management is ahead of plan to break even and drive profits by fiscal 2005," Mr. Greenfield said.

Despite the turnaround in the fortunes of the airlines, investors feared that a war in Iraq could drive profits down and cause oil prices to increase.

Morgan Stanley's institutional securities unit continued to drive profits as a buoyant deal-making environment brought in a new wave of investment banking business.

Only innovation will drive their revenues and profits long term.

The company has been driving profits at the expense of customers and putting that right is no easy task.

The unpredictable impact of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most CMOs.

"Advertising works; it drives profits."

Anybody who really thinks companies are 'wrong' when they do things to drive profits are really not only on the wrong page but are reading the wrong book.

Further, department store credit cards are used to drive sales and profits in several ways.