Now most people that come to see us have never been involved in designing or writing ads.

There he designed ads for scores of clients, including the campaign, "Yes, The New Yorker."

He grew up watching his father designing ads to promote his business.

They went down a long corridor toward the corner office, and Will caught glimpses of people designing ads and editing film.

He later found work at a small advertising firm, designing ads for car dealerships, restaurants, even a plastic surgeon.

But designing and producing such ads is expensive and time consuming.

If you take that as a yardstick, it is a fairly short step to designing ads which say nothing much but which are extremely memorable.

He moved on after five years to join an advertising agency, where he designed ads and drew products ranging from "baby carriages to beer cans".

So we design ads that show the product in light of how it can reinforce those values.

Other members of the advertising department may include graphic designers, who design ads according to the customers' specifications and the department's policies.