The company's core offering is its medical, security and membership services that enable employees to get pre-travel advice, medical and security assistance abroad and emergency help.

Musk was instrumental in the new PayPal's focus on a global payment system and departure from the core financial offerings of X.com.

The stationary readers for retail applications continued to be a core offering.

Moreover, it was never easy for rough-and-tumble energy traders to convince large telecommunications concerns why they should agree to make a commodity of their core offering.

In addition to the core offering, Marshall Brewing has also released several seasonal brews.

In 2004, Axium launched an entirely new software platform, Ajera, which makes up its core offering today.

The new KFC campaign sounds like an effort to defend its core offering of chicken on the bone, he added.

"They're kind of selling their souls to take ads making fun of their own core offerings."

"You don't want to cross the integrity of your core offering."

Touchatag's core offering is the touchatag service, based on the "application correlation service" and allows tag, reader and application management.