Such styling tricks speak volumes about one's cool quotient.

Purists may scoff at the need for such highfalutin electronics, but even a ski Luddite must concede their cool quotient.

On the baking-hot red carpet outside the Beverly Hilton, where the awards were given, Mick Jagger added a cool quotient.

He would play, record a new song, play it back, and gradually he discovered that the guitar's cool quotient was not restricted to its looks.

Mr. Ng might well fret: despite their high cool quotient, scooter traveling can look and feel a little goofy, the wheeled equivalent of skipping.

But in suggesting that beneath every outrageously enameled exterior lurks a melting marshmallow, "Taboo" cancels out its cool quotient.

"There's the complete cool quotient of going to those places," said Alex Tse, 26, a screenwriter.

In return for this cool quotient, P.S. 1 scored gravitas by association with the Museum of Modern Art.

So much for our cool quotient.

Other manufacturers are also increasing their cool quotient on small cars.