consumer goods marketing

In marketing Ingredient Branding takes a special position, as it cannot be clearly allocated to either industrial or consumer goods marketing.

Six months ago, Danny Bozarth of Fort Lauderdale, Fla., started a new job as operations manager for a consumer goods marketing company.

"Point-of-Sale Data in Consumer Goods Marketing: Transforming Marketing From an Art to a Science."

Mr. Smale is a former chairman of the Procter & Gamble Company and a consumer goods marketing specialist like Mr. Zarrella.