The rental company doesn't care; it is paid the same amount whether you return the thing or not.

It has become clear in recent years that many companies care little about their shareholders.

"If the downturn gets really bad, companies don't care about that," he said.

"Private companies don't care which side your father was on during the war," one 25-year-old office worker here said.

But then again, when was the last time a company really cared more about their customers than the bottom line?

"There was the perception that the company did not care," he said.

The company doesn't care what numbers they paint on the sides.

This isn't a new thing, mind you; the company has just never cared for them.

Once again big companies care nothing for the consumer.

But why these companies care about video on the Net today is one of the industry's great mysteries.