In real dollars, 1997 circulation revenues lagged more than 15 percent behind their 1987 high.

Newspapers are forced to maximize their current staff in a response to declining advertising and circulation revenue.

The company's newspaper group also showed gains in circulation revenue, which rose 2.1 percent during the quarter.

Neither is there much room to increase circulation revenue.

During that period, Dow Jones's international circulation revenue, most of which comes from these editions, declined 6 percent.

But since then it experienced a steady erosion in identity, circulation revenue and, finally, advertising support.

In the first six months of 1996, they note, advertising revenue increased 8 percent and circulation revenues rose nearly 15 percent.

Its main culprit was television, which dramatically took away from their advertising and circulation revenue.

He added that the paper generated more than $2 million each week in circulation revenue.

Based on the higher numbers, The Daily News would generate circulation revenue of about $90 million.