This is hardly an original concept and actually one of the cheaper motivational gimmicks in athletics.

The nudity is just done as a cheap gimmick, for it's shock value.

Is this a genius marketing move, a cheap gimmick, or just an example of art in an accelerated Internet age?

In fiction they too often seem like a cheap gimmick.

In fiction, though, as in beer commercials, they too often seem like a cheap gimmick.

This technique was criticized by some for being a cheap gimmick, but others recognized it as a pop art statement.

Critics at the time dismissed this as a cheap gimmick and a rip-off.

And they do seem, at first, like a cheap gimmick.

No cheap gimmicks, nothing ostentatious, just class all the way.

Here we have what could have been a good concert spoiled by cheap gimmicks.