Biodiversity loss (including the potential extinction of charismatic species) is one of the most serious negative effects of oil palm cultivation.

When we protect charismatic species such as whale sharks, those efforts spill over and protect sea turtles as well.

Measures taken to conserve the habitats of some high-profile species have also protected many of the less charismatic species living in the same ecosystems.

The bird is what conservationists call a charismatic species, one that captures public attention and devotion.

It is a charismatic species and is popular with tourists in the region.

Quite a few endemic species of pheasants and raptors are among the more charismatic species that can be easily seen.

Historically, funding in wild cat conservation has favoured the large, charismatic species.

"These are not charismatic species," he added.

"It is a very charismatic species," Ms. Hecht said.

This film chronicles the lives of brown bears, bald eagles, humpback whales and other charismatic species.