That campaign, which debuted a couple of weeks ago and has yet to attract much notice, is advertising Internet discount retailer buy.com.
The campaign is not advertising on the New York television stations that serve more than two-thirds of New Jersey residents.
But the campaign, estimated by Subaru to cost $25 million to $30 million, will advertise more than a particular product.
His campaign has received hundreds of thousands of dollars in support from the Democratic State Committee and has advertised on Philadelphia television stations.
Mr. Cozad said that if the campaign had advertised here earlier, "it clearly would have made a difference - you buy ads for a reason."
He has spent close to $1 million on the term-limit campaign, staffing an office, collecting the necessary thousands of signatures and advertising his cause.
Neither campaign advertised or visited here in the fall campaign.
And what would the campaign be advertising?
Neither campaign advertised or visited this state during the fall election.
Both campaigns have advertised heavily in Pennsylvania and North Carolina.