brand positioning

The brand positioning is designed to clearly define and differentiate the University's identity.

He is now a regular writer on hotels and brand positioning for Sleeper magazine.

"Quite often in the past, it seems that promotion was considered independently of long-term brand positioning.

This is speculated to be a brand positioning attempting, with the company choosing to focus on a traditional and conservative image.

It is important to note that "me too" brand positioning contradicts the notion of differentiation and should be avoided at all costs.

This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s).

Clipper is the worldwide leader in refillable lighters, with a high quality brand positioning.

"We've got a system that recognizes that products need to be developed from a fundamental understanding of brands and brand positioning," he added.

From his office in Greenwich, Conn., he will also do consulting work in the area of brand positioning.

In her new role, Ms. Myers will be involved in strategic planning with a focus on brand positioning and development.

Vogue has agreed to help organize a lecture series at Columbia in the fall about brand positioning, featuring chief executives from the magazine's major advertisers.

"There has to be a brand positioning before you hire a celebrity, which the celebrity has to fit.

Generally, the brand positioning process involves:

"Some of the brand positioning was not as well thought out as it should have been," Ms. Esquivel said.

Brand positioning in Germany).

He is regularly sought after to speak to corporations and associations on emerging marketing trends and brand positioning challenges.

I doubt it - in fact I doubt they see it as a matter of politics at all, rather one of brand positioning.

The company differs from its competition with a "unique brand positioning based on the exaltation of pleasure to discover the diversity of cultures and technologies".

Brand Positioning: Strategies for Competitive Advantage.

Effective Brand Positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value.

His responsibilities include the production of all in-house programming, overall channel development, brand positioning, promotional activities, content management, market and competitor research and strategic planning.

Using ethical practices to build brand equity and brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system.

Mr. Arnell said he welcomed the assignment because "the brand positioning and strategy will be embedded in the product development and design."

Sustainable brand positioning is the brand positioning of Sustainable products and services.

While using health professionals as agents would help maintain this brand positioning, it is questionable whether running clubs in GP surgeries would ?