David Aaker, a marketing professor and brand consultant, highlights ten attributes of a brand that can be used to assess its strength.

But any echoes of the battles over tobacco must be taken seriously, brand consultants said.

Later, she became an independent marketing strategist and brand consultant.

The company also continues working with the Addis Group, Berkeley, Calif., a brand consultant.

Clive Chajet, a corporate identity and brand consultant, was more cautionary.

Analysts and brand consultants warned, however, that the imitators face particular challenges in taking on Pocket Paks.

"A meeting with the chef's lieutenant can now mean not the sous-chef but rather the brand consultant," Ruhlman writes.

Michael Johnson (born 1964, Derby) is a British designer and brand consultant.

"Any way to humanize it is a great piece of branding," said Alan Brew, a brand consultant in San Francisco.

Julienne Yi, a brand consultant, took time off when her son, William, was born.