Some N.F.L. owners do not want their successful brand associated with a struggling one.

"Advertisers don't want to have their brands associated with wrongdoers and social outcasts."

"Women are more brand-conscious than men in general, especially brands associated with fashion and style."

Indeed, as blue-collar workers stopped worrying so much about losing their jobs, experts said, many saved extra money to buy brands associated with luxury.

Some of the brands associated with this research include:

The site's membership is open to the general public, and currently has over a dozen brands associated with it.

Many stores do not even have a brand associated directly with the name of their store, opting for something more familiar in their market.

Research in 2008 by Cone, a brand consultancy, found that 79% of consumers would switch to a brand associated with a good cause.

It will be a challenge for ShermansTravel.com, because it is not a brand associated with luxury travel.

A commodity brand is a brand associated with a commodity.