You'll have a better selection to choose from then, my friend.
Indeed, the only change shoppers might notice would be a better selection of merchandise.
I would have a better selection to give customers some choice.
But the main goal usually seems to be a better selection or lower prices.
I could not have made a better selection myself.
On the other hand, shoppers have a better selection online these days.
You might even find a better selection of stuff freely available over the air.
But I don't think you'll get a better selection than that anyway.
Last "year they had a better selection and were offering free shipping."
If you can avoid these two months, you'll have a better selection.