But it seems to be a more authentic way to market a product, to use one of their hallmark words.

"What has changed is the stories they tell will be connected to product, in an authentic way."

Experiencing simpler, more "authentic" ways of life is the reason many people travel.

"Students acquire English when they are forced to use it in an authentic way - to fill some kind of information gap," she said.

Coming by boat from Charlevoix is the most authentic way to arrive.

"We want to show people in an authentic way."

It covers all sorts of authentic ways to create shelter.

He is engaged with this largest issue of American history in an utterly authentic and personal way.

In the authentic way, the main taste here was burnt butter.

And is there only one "authentic" way to deal with suffering?