However, on occasion, scripted series will do an episode live to attract ratings.
The network canceled that program after just one year on the air when it failed to attract strong ratings.
The film aired on November 28, 2010 and attracted good ratings with 2.611 million viewers.
Many commentators felt that the format of the show provided low quality television as an excuse to attract high ratings.
So far, it is only a theory that a hit can be a loss leader that attracts ratings to the rest of a night.
Swap Shop was a success, attracting substantial ratings not only among its target audience of children, but also students and parents.
Unable to attract high ratings, the show was cancelled after two seasons.
In 2010, it attracted ratings of nine million and won two Baftas, but it's taken over a year to make more.
MacPherson received positive feedback, despite the series attracting low ratings.
Newspapers reported the controversy, and when the special aired, it attracted high ratings.