It is also one of the largest asset managers, with $750 billion under management.

"In this market, asset managers are as likely to run off and take clients with them."

The company raised and deployed over $1.2 billion of capital in its first year as an asset manager.

Traditional asset managers make much less: about 1 percent of assets under management.

It often stays involved as the asset manager after a project is completed.

Personal asset managers have long been available for people with large portfolios - $250,000 or more.

Successful financial services providers in the 90's will increasingly view themselves as asset managers.

Now, two European asset managers are getting in touch with their softer side.

And there is little agreement among them on what sort of individual constitutes the best institutional asset manager.

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