"You can't just ask customers what they want and then try to give that to them," he once said.

Utilities may also ask their large commercial customers to do the same.

A physical business can ask its customers to leave the premises.

Q. You've talked about how higher education has to ask its customers what they need.

Ask customers if there is anything they need that you don't currently offer.

I'd be in the stores myself, asking customers what they didn't like.

Even some small companies say they should be able to handle the rules without asking customers to pay more.

It's like, the things that drive me nuts, I'm not going to ask my own customers to do.

Last year, it asked customers to join in, and got 25,000 hours of volunteer work.

Has it asked customers to buy more than they need now in return for discounts later?