It is easy for those who can pay more than £3 for a 500g loaf of artisan bread to tell others how to eat, they say.
Thrusting businessman, Luke Johnson, who is throwing his money behind the revival of artisan bread, would agree.
Specialty bakers are not the only source of artisan bread in the Bay Area.
Macrina makes some of the city's best artisan bread and decadent snacks.
So does this grass roots movement mean artisan bread is here to stay?
They also reuse spent barley left over from mashing along with brewer's yeast in artisan bread.
The company produces a variety of bread, cookies, cakes and artisan bread for the domestic market.
These Naan are quite fluffy, almost close to an artisan rustic bread.
There she received a degree in social anthropology after writing a thesis on artisan bread baking in Paris.
Also, the bake-off product hardens quicker than an artisan bread or roll.