Although a modern adult contemporary station, the station has a slight to moderate adult album alternative and active rock lean.

The Media Business A new radio format, adult album alternative, is taking shape in many markets.

At that time, the station leaned towards adult album alternative.

A relatively new radio format called Triple A - adult album alternative - is attracting advertiser interest.

Throughout the late 2000s, the station went through several formats before settling on adult album alternative, and becoming "104.7 The Point".

This is considered to be an early version of what was to be known as adult album alternative.

September 3, 2010 saw a format change to adult album alternative, and a rebranding to the current 1035 The Bridge.

In addition, a majority of the adult album alternative and classic hits songs were removed.

The radio format is adult album alternative and consists mostly of independent, rock, and adult alternative.

Significant AOR offshoots include classic rock and adult album alternative.