Still, third-party advertising can play an important role in primary elections, especially close ones.

Because the candidate's time is limited, paid advertising may play a greater role.

It works with companies that sell their stocks over the counter, and its advertising is playing that up as a positive.

"I've never known a time in my career when advertising was playing a larger part than it does today," he added.

The company has consistently denied that advertising plays any role in the decision by teen-agers to smoke.

Most advertising plays on highly gendered and often degrading ideas of both sexes.

Interactive advertising can play a crucial role in supporting such two-way brand communications, he added.

Likewise, production budget, special effects budgets and advertising play a big role as well.

But, he notes, "the role that advertising plays in the economy has not diminished one iota and I expect some very spirited growth."

It is clear that balanced advertising will, of course, play a part in the further development of the dual system.