Disney will sell the advertising inventory and split part of the revenue with YouTube.

These companies are dying to find advertising inventory.

Estimates for the amount of advertising inventory that was sold during the upfront range from $7.5 billion to more than $8 billion.

The deal will give advertisers more choices of where to place ads and will allow publishers to sell their own advertising inventory alongside Yahoo's, they said.

CBS reports that its advertising inventory for the first two games of each of the championship series is sold out.

It agreed to give fewer shares to About.com shareholders and to give About.com $26 million of advertising inventory.

You would have to buy up the advertising inventory for the local games you've remade as VBN programming.

That has helped CBS sell its remaining advertising inventory at prices higher than expected.

More postseason games could've increased the advertising inventory.

CBS, though, is facing an unusual problem because it sold so much of its advertising inventory at the start of the season.