They believed that the advertising may be too effective and dangerously increase litigation.

Successful advertising for a flawed product would only increase the number of people who tried the product and became dissatisfied with it.

However, it is significant, because as technology advances," outdoor advertising will increase in popularity and viability.

Mr. Coen said local retail advertising should increase almost immediately.

After the first sale, word-of-mouth advertising increased its popularity.

All the numbers are not in, but it is clear that political advertising in 1996 increased over 1992.

Direct advertising has increased substantially since the regulations were eased.

In the third quarter, branded advertising increased 20 percent, the company said, and search advertising doubled.

But that advertising will also increase the pressure on stores to lower prices.

Last year, advertising aimed at the Hispanic market increased 6 percent, to $583.6 million.