Trying to drum up advertiser interest in the show, representatives from Seventeen and MTV went on sales calls together.

In 1987, the latest attempt went bankrupt due to lack of fan interest and hence advertiser interest.

To many industry analysts, that is a sign of advertiser interest in the growing buying power of the nation's Hispanic listeners.

A relatively new radio format called Triple A - adult album alternative - is attracting advertiser interest.

He said revenue rose 27 percent this year and that growing advertiser interest was reflected in two straight 220-page issues.

To heighten advertiser interest, D.C. will limit the ads to four inside pages and the inside and back covers.

A lot of advertiser interest is about the agency's media function and many clients are moving all or part of it in house.

That's where advertiser interest lies.

Likewise, the development of Asian economies continues to draw increasing advertiser interest.

"There's a lot of positive buzz and a lot of advertiser interest," Mr. Rogers said.