Moreover, many of the basic services are finding that they have to spend more on programming to differentiate themselves from rivals and add new viewers.

Indeed, the buzz today is around Disney, which has ambitiously added viewers both on cable and the Web.

In November, CBS was the only network to add viewers.

But as "Survivor" added viewers this week, "Millionaire" lost them.

It added more viewers in the coveted 18- to 49-year-old segment than any other network, including NBC, between 1993 and 1997, she said.

An XFL statement yesterday said the game was adding viewers at that hour because of an overtime finish.

It is not only the producers' reputations that are at stake in the quest to add viewers and revenue.

I think it will add viewers for us.

They say games shown during prime time, coupled with the national enthusiasm generated by the opportunity to attend live games, will add viewers.

That does not account for the ability of NBC to add viewers to its newscast while the others were losing them.