Ms. Snedaker, who had been senior vice president, director of account services, joined the agency 12 years ago.

Martin was promoted to partner and vice president of account services within the company.

He had been executive vice president for account services, strategic planning and business development at Ambrosi, Chicago.

He knew about Campbell-Mithun and how it was highly rated in the business for its superior account service.

His younger associate has been running account service and administration, as he will continue to do.

What sort of people are successful in account services?

Mr. Bernbach will now be strictly an outside man working on new business and running account services.

Your bank will likely charge interest on money you borrow, and fees for some account services.

While Fidelity's brokerage unit offers separate account services, its vaunted fund management team does not participate.

"Pairing the short ads makes the commercial buy more efficient," said Lou Peter, the agency's vice president for account services.