When Paddington executives arrived at the New York-based agency, Bill Berenter, the agency's chairman, told them, "Here's your next ad," and presented them with five concoctions.

Two soft-drink marketers have selected New York-based agencies to handle their accounts.

However, the term is still used to describe the agency business as a whole and large, New York-based agencies in particular.

"Children make specific brand choices," concluded a study released last fall by Griffin Bacall Inc., a New York-based agency that specializes in marketing to children.

The New York-based agency is known for its "pride is back" campaign for the Chrysler Corporation.

The New York-based agency has Contel Telephone Operations and the Contel Corporation, Atlanta, as its first clients.

Her mother is the founder of Judith Miller Inc., a New York-based agency that represents photographers.

Therefore, New York-based agencies stand to lose at least $50 million from tobacco advertising restrictions, analysts said.

City Harvest, a New York-based agency that collects unused food from restaurants and supermarkets, uses a video clip featuring the actress Susan Sarandon asking for contributions.

The cause was pulmonary failure, said Phyllis Wender, his partner in Rosenstone/Wender, the New York-based agency he founded in 1981.