Beginning life in 1966 as the Rheingold Central Park Music Festival, the series was sponsored by F. & M. Schaefer Brewing Company, brewer of Schaefer Beer.

Until the mid-1970s, Schaefer Beer was the world's best selling beer before ceding the top spot to Budweiser.

By the late 1950s, Teague expanded its work in product packaging design, creating a new corporate identity for Schaefer Beer.

His product, Schaefer Beer, was the world's best selling beer until the mid-1970s.

He was prominently featured in a 1973 television commercial for Schaefer Beer as "Edd Kalehoff at the MOOG synthesizer" playing his rendition of the company's jingle.

In latter days, the brand was notable for its low price (comparable to Hamm's Beer or Schaefer Beer) and thus its popularity among drinkers on a budget (including college students and low-income persons).

Douglas Teague, who owns a loft building one block away, said the building once was a factory that made boxes for Schaefer Beer.

This special series was sponsored by Schaefer Beer, and each film run under this banner was shown with only four commercial interruptions.

The next summer, Schaefer Beer took over sponsorship.

"Schaefer Is the One Beer To Have" (Schaefer Beer)