In the case of Tiger Woods, the sales of his clothing brand, which is part of Nike Golf have drastically declined since his scandal due to perception management.

Bob Wood, the president of Nike Golf, refused to reveal specifics of the deal, but he was elated that an agreement had been reached.

In January 2008 Pettersen signed a multi-year agreement with Nike Golf to represent Nike in clubs, balls, footwear, glove and bag.

On May 27, 2009, Blumenherst announced that she turned professional and had signed with the IMG sports management company and with Nike Golf as a paid member of its touring staff.

Woods has been described as the "ultimate endorser" for Nike Golf, frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.

"Well, it's true that we wouldn't sell the exact driver Tiger uses because there are only about 10 people in the world who could hit it," Dean Stoyer, director of communications for Nike Golf, said.

"Traditionally, golf apparel has been more about the lifestyle of the sport as opposed to the idea that apparel can perform and help you play better," said David Hagler, the director of apparel for Nike Golf.

Stewart signed with Nike Golf when he turned professional and plays with Nike equipment.

Bob Wood, chairman of Nike Golf, serves as chairman for The Institute's Board of Trustees.