By the time he showed it to Murdoch Magazines, circulation had reached 1.3 million and "profits were up four-fold," he said.
Murdoch Magazines plans to introduce the quarterly magazine, which will be aimed at men in their 30's, by the end of the year.
John B. Evans, president of Murdoch Magazines, announced the appointment yesterday.
Ira Garey was named vice president of group sales for Murdoch Magazines.
A week before that, Anthea Disney was named editorial director of Murdoch Magazines.
TV Guide was also excluded from the deal and will remain with Murdoch Magazines.
The magazine is published by Murdoch Magazines, a subsidiary of the News Corporation.
She was until recently a special projects coordinator at Murdoch Magazines in New York.
Murdoch Magazines was sold to Pacific Magazines in 2004.
The 17-year-old magazine, purchased by Murdoch Magazines in 1984, has a circulation rate base of 1.2 million, of which 736,000 are subscriptions.