This helped encourage scholarly work for a largely European audience.

"British and European audiences have found no problem in entering into the arcane world of the play," he said.

"Paradise" was the first single release in European audience and became a hit.

"Nobody forces the European audiences to see American films," she said.

The issue is not what this filmmaker may have said to European audiences.

The European audience will have seen virtually nothing of his club career, and only really had his world cups to go on.

She is credited with having helped preserve these traditional songs and bring them to European audiences.

These latest moves appear to be part of that pattern, albeit aimed at a European audience this time.

Now the intelligent European audience wants to see Asian film production.

It is indeed incumbent upon us to provide European audiences with a choice.