Discovery Zone is a hands-on educational center geared toward children.

Discovery Zone - an indoor active play center for children.

That's what the share price of Discovery Zone has been on for years.

But from that point on, Discovery Zone flopped at every opportunity.

Last week offered the latest evidence that Discovery Zone is failing.

True, there was one possible path to success for a company like this - but Discovery Zone did not take it.

Yesterday, Discovery Zone took the first steps toward cleaning up its financial mess.

"We have never seen a child dragged through a door of a Discovery Zone," she said.

Discovery Zone is a national chain with 350 fun centers.

Around the same time, a Discovery Zone was also added near the center of the mall.