"This is the way they like to fight the cola wars," he said.

That strategy, a challenge to The cola wars appear about to heat up again.

Analysts who follow the international cola wars said they were stunned by the news.

The acknowledgment indicates that the cola wars have moved to a fresh international arena.

"Two competitors going after each other in the cola wars is much more interesting than a nuts-and-bolts business like ours," he said.

All this spotlights the latest battleground in the cola wars: America's public schools.

The next chapter is, inexplicably, about the cola wars.

The cola wars were hot, but the juice wars are hotter.

A well-publicized cola war recently caused prices to be slashed by more than half because of imported drinks.

Analysts are skeptical that a full-scale price war like the cola wars of the 1990's will erupt.