His father was a minister who owned a Christian book and gift store.
Their buying power fuels the booming market for Christian books, music and films.
He is also the author of 20 Christian books.
It has been called "the most influential Christian book of the nineteenth century."
He also read Christian books with his wife and often discussed them by exchanging letters.
Swaggart is the author of about 20 Christian books offered through his ministry.
There is a tale in a Christian holy book about a king who saw some writing on the wall.
He is best known for his series of popular Christian books.
The show is also a prime advertising vehicle for Christian books, music and other products.
Believers in the simple movement also have opportunities for good teaching, biblical education, to read Christian books, and so forth.