Its work is independent of the administration's effort to promote American values, which is overseen by a former advertising executive, Charlotte Beers.

She becomes the agency's No. 2 executive, behind Charlotte Beers, chairwoman and chief executive.

She would replace Charlotte Beers, 67, who announced this month that she was resigning for health reasons.

Even Charlotte Beers, chairman of the losing agency, Taitham-Laird, could find a silver lining.

Charlotte Beers, 67, announced last month that she was resigning from the job for health reasons.

Charlotte Beers's first job in marketing was almost her last.

The main target was now the Islamic world, and the job was initially entrusted to a former advertising executive, Charlotte Beers.

The Bush administration hired Charlotte Beers, a former advertising executive, to oversee the promotion of American values.

The decision was the first major reversal for Ogilvy since Charlotte Beers joined last year as chairwoman and chief executive.

Charlotte Beers became under secretary of state last month to help sell the American war to the Islamic world.