The next competitive level, called Late Model Sportsman, gained the "Grand National" title passed down from the top division and soon found a sponsor in Busch Beer.

The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer).

The characters from the series were used in a 1966 industrial film designed to promote the 1967 beer advertising campaign for Anheuser-Busch's Busch Beer.

Some modern corporate ownerships - like the Chicago Tribune and Busch Beer - exert huge influence through boardroom executives who shy away from the limelight.

Gove was often called for jingle work as well, including the early Opryland campaigns for TV and Busch Beer.

Last week, Anheuser-Busch took down a billboard in Jacksonville, Fla., that read: "Busch Beer and the Okefenokee - Two Florida Greats."

This was the first season in which NASCAR's second-tier series was known as the Nationwide Series, ending the 26-year sponsorship by Anheuser-Busch's Busch Beer.

The song was also featured in the Johnny Depp film Blow, in a 2011 commercial for Busch Beer and a 2012 ad for tourism in Gatlinburg, Tennessee.

Shortly after Anheuser-Busch bought the team, it renamed Sportsman's Park as Busch Stadium and introduced Busch Beer.

The band's music has been used in video games (NASCAR 2000) and commercials (Busch Beer).