The "expedition" label most in demand is Bugle Boy, with pants and tops selling for $27 to $38.

In fact, they have parted with a number of clients over creative differences, including, most recently, Bugle Boy apparel, for which they created television commercials.

In a new commercial for Bugle Boy, a line of casual men's clothing, a human voice makes the pitch, but a chimpanzee does the selling.

Haggar has its EZ line, and Bugle Boy, a company that makes casual pants for boys and young men, has introduced products aimed at older buyers.

William Mow (founder of Bugle Boy)

The creative work for Bugle Boy is handled in-house.

"They are more in touch with the market today than anybody else," said Gary Olsaver, a top executive at Bugle Boy.

He heard the roar of the jet planes at the same time the first call came over the radio, "Bugle Boy, Bugle Boy, this is Playboy.

This is Bugle Boy.

Playboy, this is Bugle Boy.