Highly sweetened mayonnaise is used in potato salads and other delicatessen fare in Australia, but it must be very sweet to find favor with Australian consumers.

It is a non-partisan organisation that was founded in 1959 which researches and campaigns on behalf of Australian consumers.

The website has gained some success by focusing on the Australian consumer and has gained 150,000 subscribers to its newsletter.

Increasingly even non-food products are targeted for what is perceived by Q Society as an Islamic tax on Australian consumers.

Before telephone equipment was de-regulated in 1984, Australian consumers could only have two different types of telephones in three different colours.

Also: Ripping off Australian consumers with artificially inflated prices on digital sales.

Banks actively sought to educate consumers on how to use credit cards and it "revolutionised" the way Australian consumers paid for goods and services.

It must not, however, become a convenient excuse for failing to protect the legitimate interests of Australian consumers.

ASIC's role is to enforce and regulate company and financial services laws to protect Australian consumers, investors and creditors.

Australian consumers first came in contact with couponing when Shop A Docket promoted offers and discounts on the back of shopping receipts in 1986.