trade name
brand name
brand ***
marque

It can mean a trade name under which a work is published.

It's become sort of a trade name in the past few thousand years.

This program has various trade names at the different lines.

These were sold under trade names followed by a 4-digit number.

It has been sold under a variety of trade names.

Such systems go under many different trade names according to the manufacturer.

The term has also been used as the trade name of puzzles.

Trade names can also be used to distance a company from bad publicity.

Nor do companies like it when their trade names get shifted.

The company still legally exists today under the same trade name.