trade name
brand name
brand ***
marque

The answer, in the end, is the difference between a great university and a brand name.

And in the process, he turned himself into a brand name.

You could add any brand name to the line and it would make sense.

It's not important for each brand name to have every type of car in its range.

The brand name appears some 20 times in the film.

Under the brand name 00700, the company provides international call services.

"The power of these two brand names coming together is a very big idea."

Now they are trying to become brand names in their own right.

"We think they have a great brand name and they're in a good industry," he said.

They are no longer identified on air by their brand name.