It could not reach its true potential and was used as a blending grape for jug wine.
They made their own or bought jug wines made in the same style.
Hot sake is just like jug wine: a fine way to get started but a long way from the real thing.
The generics, better known as jug wines, were off 3 percent, at 79 million cases.
Gone, too, are the days when great California cabernets could be had for a few dollars more than jug wine.
Of course, I chose not to try and humiliate the artist with his jug wine.
"We don't use jug wines even in cooking," he said.
It was jug wine we didn't love any more.
Then, too, there is always the chance that someone might drink a classic jug wine and not even know it.
"All merchants will continue to carry the five major jug wines everybody has," he said.