The decision on home shopping will only add to the pressure, they said.
With home shopping, it's forever your last chance to buy.
Home Shopping said that it plans to appeal the award.
Yet most of those executives expect that home shopping will cut into their revenues.
Home Shopping's shares rose 75 cents yesterday to close at $13.75.
The decision could force smaller cable systems to drop channels to make room for home shopping.
Doing so for Home Shopping is expected to be the easier part.
Home Shopping hopes the acquisition will help its entry into the financial services market.
So far, more than 5 million people have become customers, and those shoppers are spending an average of $300 per household on home shopping.
Home Shopping may also sell financial services through direct mail contact with its buyers.
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