But then Volvo decided she received a high trade-in allowance on her old car.
Innovation even provides a $200 trade-in allowance for the XT board being replaced.
With her trade-in allowance, she paid $3705.
Mr. DeRosa, who runs a marine equipment business, gave Mr. Rowland a $3,000 trade-in allowance on a boat that had sold, eight years earlier, for $750.
As an advertising stunt, some sellers offered a trade-in allowance for the old radios and then destroyed them in a bonfire.
These incentives include such things as cash rebates from manufacturers, an artificially high trade-in allowance on the old family car and smaller margins for car dealers.
Moreover, Mattel announced that, for the first time, any young lady wishing to purchase a new Barbie would receive a trade-in allowance for her old one.
The catch is that the trade-in allowances offered by I.B.M. are scandalously low.
Perhaps I.B.M. will raise the allowances after recognizing the disparity between the market prices and its trade-in allowances.
The Commerce Department keeps track of actual show-room selling prices, adjusted for discounts, rebates and taxes, but excluding financing costs and trade-in allowances.