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This year, sales of children's trade books alone are expected to exceed $1.5 billion.
"Students generally don't have the money to buy trade books," he said.
He was named president of the publishing company's trade book division.
We have also earned good profits from what you call trade books.
We were always eager to trade books with anyone so inclined.
Random House is the world's largest publisher of commercial trade books.
The company developed new media alternatives for textbooks and trade books using technology.
"This way, we're not in competition with the trade book publishers."
The Press also publishes trade books relating to their major subject areas.
Trade books are those of general interest, sold mostly through retail outlets.
They were always trading books, every time they got together.
I figure that, costs being what they are, a short length will make it more attractive for both trade book and pocket books as well.
"It was the worst, and trade books really took a beating.
But it is the trade books that give a publishing house its cachet.
A good number of the copies of every trade book are returned.
In the weeks that followed, they started trading books.
Market makers have been running 'flat' trading books over the last few days to minimise their risk.
There, he rose to become executive editor for trade books and later became a senior vice president with his own publishing unit.
For now, though, there is a decidedly euphoric feeling at the company, particularly within the small trade book department.
Most people can't tell the difference between a vanity book and a trade book anyway.
And finally, the trade book is considerably more expensive.
Within the group, trade book profits are running about 9 percent, or about double the industry average.
HarperCollins is a general interest book publisher with adult trade books as its main line.
He has composed numerous textbooks and general trade books on Judaism.
That exceeds the growth of less than 6 percent in total sales of trade books.
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